Verónica Devenin is Assistant Professor and Programme Director, Double Degree Global BBA & Bachelor in Sustainability for Business, at Eada Business School, Barcelona, Spain. With a background in sociology and a PhD in Environmental Sciences and Technology, her main research topics are corporate social responsibility, purpose driven companies, regenerative businesses and postgrowth businesses. She has published in relevant journals, such as Journal of Supply Chain Management, Corporate Social Responsibility and Environmental Management, and Resources Policy, among others. Her teaching focus is  business and sustainability, particularly strategy and sustainability and regenerative business. She has been a member of the Board of B Academics Global for four years, and leader of the local B Academics chapter in Spain, gathering professors from diverse universities and business schools around the topic. Veronica has published teaching cases in Harvard Business Publishing related to purpose driven companies and regenerative businesses.