{"id":6572,"date":"2025-08-25T11:59:55","date_gmt":"2025-08-25T16:59:55","guid":{"rendered":"https:\/\/sekn.org\/publicacion\/uncategorized\/veritas-un-supermercado-con-proposito-e-impacto-positivo\/"},"modified":"2025-08-25T12:04:45","modified_gmt":"2025-08-25T17:04:45","slug":"veritas-un-supermercado-con-proposito-e-impacto-positivo","status":"publish","type":"product","link":"https:\/\/sekn.org\/en\/publicacion\/cases\/veritas-un-supermercado-con-proposito-e-impacto-positivo\/","title":{"rendered":"Veritas: A Supermarket with Purpose and Positive Impact"},"content":{"rendered":"<p>Facing a volatile market in early 2025, Spain&#8217;s leading organic supermarket, Veritas, confronts a critical strategic dilemma centered on its new mission to &#8220;compete through purpose and positive impact.&#8221; After enduring a period of intense competition and deceptive greenwashing, the market is now contracting amid a global pushback against ESG standards, forcing Veritas to decide its future. The company must choose between two paths: either deepen its purpose-driven strategy by focusing on all stakeholders and strict organic principles to enhance its differentiation, or pivot to a customer-only focus by broadening its product range to include &#8220;healthy&#8221; items without organic certification to capture a larger market share.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facing a volatile market in early 2025, Spain&#8217;s leading organic supermarket, Veritas, confronts a critical strategic dilemma centered on its new mission to &#8220;compete through purpose and positive impact.&#8221; After enduring a period of intense competition and deceptive greenwashing, the market is now contracting amid a global pushback against ESG standards, forcing Veritas to decide [&hellip;]<\/p>\n","protected":false},"featured_media":6576,"template":"","meta":{"_acf_changed":false},"tipo_publicacion":[30],"product_brand":[],"product_cat":[184],"product_tag":[],"class_list":["post-6572","product","type-product","status-publish","has-post-thumbnail","tipo_publicacion-casos","product_cat-cases","first","instock","featured","shipping-taxable","product-type-external"],"acf":[],"_links":{"self":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product\/6572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/media\/6576"}],"wp:attachment":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/media?parent=6572"}],"wp:term":[{"taxonomy":"tipo_publicacion","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/tipo_publicacion?post=6572"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_brand?post=6572"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_cat?post=6572"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_tag?post=6572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}