{"id":6225,"date":"2003-11-01T18:39:22","date_gmt":"2003-11-01T23:39:22","guid":{"rendered":"https:\/\/sekn.org\/publicacion\/uncategorized\/construyamos-sus-suenos\/"},"modified":"2025-02-09T17:07:35","modified_gmt":"2025-02-09T22:07:35","slug":"lets-build-their-dreams-danone-mexico-and-the-casa-de-la-amistad-para-ninos-con-cancer-i-a-p","status":"publish","type":"product","link":"https:\/\/sekn.org\/en\/publicacion\/cases\/lets-build-their-dreams-danone-mexico-and-the-casa-de-la-amistad-para-ninos-con-cancer-i-a-p\/","title":{"rendered":"Let\u2019s Build Their Dreams: Danone Mexico and the Casa de la Amistad para Ni\u00f1os con C\u00e1ncer, I.A.P."},"content":{"rendered":"<p>From 1997 to 2001, over a period of three to four months every year, Danone Mexico had carried out its \u201cLet\u2019s Build Their Dreams\u201d marketing campaign, with the company donating a share of the price of every yoghurt product sold to civil society organizations (CSOs) focusing on children as their primary target. Since 1997, when the campaign started, Casa de la Amistad (CDA), an institution that provided free medical care to needy cancer-afflicted children, had been the campaign\u2019s leading beneficiary.<\/p>\n<p>This case describes the relationship between both organizations, from its inception and over a five-year period. Their mutual commitment was renewed every year, and the case starts when Danone\u2019s top management was about to decide how the campaign would proceed and whether it should continue to support CDA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From 1997 to 2001, over a period of three to four months every year, Danone Mexico had carried out its \u201cLet\u2019s Build Their Dreams\u201d marketing campaign, with the company donating a share of the price of every yoghurt product sold to civil society organizations (CSOs) focusing on children as their primary target. Since 1997, when [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"tipo_publicacion":[30],"product_brand":[],"product_cat":[184],"product_tag":[],"class_list":{"0":"post-6225","1":"product","2":"type-product","3":"status-publish","5":"tipo_publicacion-casos","6":"product_cat-cases","8":"first","9":"instock","10":"product-type-external"},"acf":[],"_links":{"self":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product\/6225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/media?parent=6225"}],"wp:term":[{"taxonomy":"tipo_publicacion","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/tipo_publicacion?post=6225"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_brand?post=6225"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_cat?post=6225"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_tag?post=6225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}