In 2002, Orsa Group consisted of several business units spanning the cellulose, paper and packaging industries, with nearly US$ 250 million in annual sales that year. The Group encompassed: Orsa Celulose, Papel e Embalagens, with production plants in S\u00e3o Paulo, Goi\u00e1s and Amazonia; Jar\u00ed Celulose and Orsa Florestal, both based in the Jar\u00ed region, at very heart of the Amazonian rain forest. In addition, its social and environmental responsibility principles led the Group to create a nonprofit, Orsa Foundation, supporting it with 1% of its yearly gross revenues. More than the Group\u2019s philanthropic branch, the Foundation became a priority for company operations as a result of two key drivers: a) Orsa was a family-owned business headed by its controlling shareholder and chairman, S\u00e9rgio Amoroso, a businessman devoted to social issues, and b) a strategic alignment, especially at Jar\u00ed Celulose, between business objectives and local sustainable development.<\/p>\n
Taking into account the specific challenges facing cellulose companies in particular and international markets in general, Orsa Group\u2019s board and senior managers needed to assess the impact of Orsa Foundation\u2019s social strategy in Jar\u00ed\u2019s operations.<\/p>\n
This may prove particularly useful in courses on social corporate responsibility and strategy, or sustainable development. It may also be used in entrepreneurship programs dealing with corporate social ventures.<\/p>\n","protected":false},"excerpt":{"rendered":"
In 2002, Orsa Group consisted of several business units spanning the cellulose, paper and packaging industries, with nearly US$ 250 million in annual sales that year. The Group encompassed: Orsa Celulose, Papel e Embalagens, with production plants in S\u00e3o Paulo, Goi\u00e1s and Amazonia; Jar\u00ed Celulose and Orsa Florestal, both based in the Jar\u00ed region, at […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"tipo_publicacion":[30],"product_brand":[],"product_cat":[184],"product_tag":[],"class_list":{"0":"post-6183","1":"product","2":"type-product","3":"status-publish","5":"tipo_publicacion-casos","6":"product_cat-cases","8":"first","9":"instock","10":"product-type-external"},"acf":[],"_links":{"self":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product\/6183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/media?parent=6183"}],"wp:term":[{"taxonomy":"tipo_publicacion","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/tipo_publicacion?post=6183"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_brand?post=6183"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_cat?post=6183"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_tag?post=6183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}