{"id":6164,"date":"2009-10-21T15:09:27","date_gmt":"2009-10-21T20:09:27","guid":{"rendered":"https:\/\/sekn.org\/publicacion\/uncategorized\/empleados-ya\/"},"modified":"2025-02-09T15:31:42","modified_gmt":"2025-02-09T20:31:42","slug":"empleados-ya-el-head-hunter-de-los-pobres","status":"publish","type":"product","link":"https:\/\/sekn.org\/en\/publicacion\/cases\/empleados-ya-el-head-hunter-de-los-pobres\/","title":{"rendered":"Empleados Ya: el head hunter de los pobres"},"content":{"rendered":"<p>This case starts in March 2008, when Andr\u00e9s Gonz\u00e1lez, the entrepreneurial mastermind behind Empleados Ya (<em>Employees Now,\u00a0<\/em>EY) was worried about his startup\u2019s financial health. Gonz\u00e1lez and Salvador S\u00e1ez, both professors at one of Santiago de Chile\u2019s top-tier business schools, had created EY with only US$ 10,000 to address the employment needs of the population\u2019s poorest segments and the companies requiring their services. In a country where unemployment ran historically high, the two founding partners were determined to accomplish a two-fold goal: earning profits (creating economic value) and contributing to alleviate a major social problem (creating social value). Chile featured a well-developed headhunting industry for highly qualified professionals, but the low-qualification job market was largely managed by the State with municipal offices (Labor Intermediation Municipal Offices, OMIL). These agencies had an inefficient labor intermediation performance, and companies did not rely on them to handle their job openings. Gonz\u00e1lez realized that one of the underlying causes for unemployment in lowly qualified segments revolved around limited labor market information \u2013people looking for a job did not know where to turn to, and large companies did not rely on OMILs to find good workers. As a result, a market niche remained untapped, with a business opportunity awaiting anyone willing to become a reliable liaison between potential employers and LIS workers.<\/p>\n<p>This case describes the challenges faced by EY to stay in business. Nearly three years into the project, EY\u2019s leader has forged an alliance with an international labor intermediation organization that has failed to reap the expected fruits. S\u00e1ez was ready to cut his losses and close down the startup, but Gonz\u00e1lez refused to admit defeat. However, confronted with the harsh reality of EY\u2019s financial results, Gonz\u00e1lez has to make some key decisions if he is to make his business profitable enough to survive.<\/p>\n<p>This case may prove useful for courses on entrepreneurship and startups\u2019 early development, as it illustrates how to build a sound, sustainable business. It may also be used in courses dealing with base-of-the-pyramid business ventures, cross-sector collaborations, and economic and social value creation in businesses involving low-income sectors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This case starts in March 2008, when Andr\u00e9s Gonz\u00e1lez, the entrepreneurial mastermind behind Empleados Ya (Employees Now,\u00a0EY) was worried about his startup\u2019s financial health. Gonz\u00e1lez and Salvador S\u00e1ez, both professors at one of Santiago de Chile\u2019s top-tier business schools, had created EY with only US$ 10,000 to address the employment needs of the population\u2019s poorest [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"tipo_publicacion":[30],"product_brand":[],"product_cat":[184],"product_tag":[],"class_list":["post-6164","product","type-product","status-publish","tipo_publicacion-casos","product_cat-cases","first","instock","product-type-external"],"acf":[],"_links":{"self":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product\/6164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/media?parent=6164"}],"wp:term":[{"taxonomy":"tipo_publicacion","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/tipo_publicacion?post=6164"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_brand?post=6164"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_cat?post=6164"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_tag?post=6164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}