Ecoflora\u2019s general manager, Nicol\u00e1s Cock, was used to making difficult decisions. Since he took charge of the company, he wasn\u2019t afraid of changing directions if the situation required it. He thought he intuitively knew what was right for the company, and results seemed to prove him right.<\/p>\n
However, as 2020 was coming to an end, his intuition appeared to be failing him. Through crises, learning, and adjustments, Ecoflora had perfected its business model and was developing products with the potential for financial success, while also preserving the environment. Several international prizes and accolades had put Ecoflora on the map and brought it to the attention of investors. Nicol\u00e1s knew this was the right time to scale the business. Pro-bono consulting teams from business schools, such as Stanford, Harvard and MIT recommended expanding to the US
\nmarket.<\/p>\n
The company had worked hard to set up a network of suppliers in some of Colombia\u2019s poorest regions. This was not some showcase social responsibility program that companies implement to gain goodwill from stakeholders, with little business relevance. Rather, the partnership with subsistence farmers was the source of 100% of the raw materials used for producing natural colorants, with a huge market potential. In fact, catalyzing positive change in marginalized communities was one of the reasons why Nicol\u00e1s became involved with Ecoflora in the first place. However, demand forecasts suggested that the company would soon need to expand its base of suppliers to avoid
\nbottlenecks in its procurement needs.<\/p>\n
Nicol\u00e1s knew that Ecoflora\u2019s success would require giving the brand more visibility, increasing market share for its products, and gaining a foothold in international markets. He also knew that success would bring social and environmental benefits. However, growth would entail making difficult decisions and he was not sure what price he was prepared to pay. Some people inside the company saw no reason to reconsider Ecoflora\u2019s longstanding policy of procuring supplies exclusively from Colombia\u2019s poorest \u2013indigenous and Afro-descendant communities. Others argued that scaling output would require changing course and developing partnerships with farmers and
\ncattle ranchers as the cornerstone of a new procurement policy.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ecoflora\u2019s general manager, Nicol\u00e1s Cock, was used to making difficult decisions. Since he took charge of the company, he wasn\u2019t afraid of changing directions if the situation required it. He thought he intuitively knew what was right for the company, and results seemed to prove him right. However, as 2020 was coming to an end, […]<\/p>\n","protected":false},"featured_media":5780,"template":"","meta":{"_acf_changed":false},"tipo_publicacion":[30],"product_brand":[],"product_cat":[184],"product_tag":[],"class_list":["post-5978","product","type-product","status-publish","has-post-thumbnail","tipo_publicacion-casos","product_cat-cases","first","instock","product-type-external"],"acf":[],"_links":{"self":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product\/5978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/media\/5780"}],"wp:attachment":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/media?parent=5978"}],"wp:term":[{"taxonomy":"tipo_publicacion","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/tipo_publicacion?post=5978"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_brand?post=5978"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_cat?post=5978"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_tag?post=5978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}