{"id":5966,"date":"2023-10-16T16:36:43","date_gmt":"2023-10-16T21:36:43","guid":{"rendered":"https:\/\/sekn.org\/publicacion\/uncategorized\/banco-del-barrio-hacia-una-plataforma-de-servicios-transformadores\/"},"modified":"2025-02-07T20:31:19","modified_gmt":"2025-02-08T01:31:19","slug":"banco-del-barrio-towards-a-transformative-service-platform","status":"publish","type":"product","link":"https:\/\/sekn.org\/en\/publicacion\/cases\/banco-del-barrio-towards-a-transformative-service-platform\/","title":{"rendered":"Banco del Barrio: Towards a transformative service platform?"},"content":{"rendered":"<div class=\"col-xs-12 col-sm-8 single_proy_content\">\n<p>In 2020, Banco del Barrio (BB) celebrated its12th anniversary since its establishment as a non-bank correspondent. BB had successfully reduced the traditional barriers to accessing financial services for its users at the base of the pyramid. However, the financial services offered had a low utilization rate, so BB was not making significant progress in promoting financial inclusion. In the midst of this scenario, Rodrigo Andrade, the Vice President of Personal Banking responsible for managing BB\u2019s operations, had to develop the 2020 plan. The dilemma involves evaluating the options of expanding services in women\u2019s banking or transitioning towards a platform of services for micro-businesses. This case can be used in service marketing courses to study transformative services or in innovation courses focused on sustainable development<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En el a\u00f1o 2020, el Banco del Barrio (BB) cumplir\u00eda 12 a\u00f1os desde su fundaci\u00f3n bajo la categor\u00eda de corresponsal no bancario. En este periodo, el BB hab\u00eda reducido las barreras de acceso a servicios financieros para sus usuarios en la base de la pir\u00e1mide. Sin embargo, los servicios financieros ofrecidos ten\u00edan una baja tasa de utilizaci\u00f3n, por lo cual el BB se estaba quedando estancado en generar impactos en la inclusi\u00f3n financiera. En medio de ese escenario, Rodrigo Andrade, vicepresidente de Banca de Personas encargado de dirigir la operaci\u00f3n del BB, deb\u00eda elaborar el Plan 2020 para cambiar esta situaci\u00f3n. El dilema consiste en evaluar las opciones de profundizaci\u00f3n de servicios en banca mujer o ir hacia una plataforma de servicios para micronegocios. El caso se puede utilizar en cursos de marketing de servicios para estudiar servicios transformadores, o en cursos de innovaci\u00f3n para el desarrollo sostenible.<\/p>\n","protected":false},"featured_media":5762,"template":"","meta":{"_acf_changed":false},"tipo_publicacion":[30],"product_brand":[],"product_cat":[184],"product_tag":[],"class_list":{"0":"post-5966","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"tipo_publicacion-casos","7":"product_cat-cases","9":"first","10":"instock","11":"featured","12":"product-type-external"},"acf":[],"_links":{"self":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product\/5966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/media\/5762"}],"wp:attachment":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/media?parent=5966"}],"wp:term":[{"taxonomy":"tipo_publicacion","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/tipo_publicacion?post=5966"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_brand?post=5966"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_cat?post=5966"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/product_tag?post=5966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}