{"id":6498,"date":"2024-06-21T08:38:22","date_gmt":"2024-06-21T13:38:22","guid":{"rendered":"https:\/\/sekn.org\/investigador\/juan-carlos-bustamante\/"},"modified":"2025-03-13T11:54:48","modified_gmt":"2025-03-13T16:54:48","slug":"juan-carlos-bustamante","status":"publish","type":"investigador","link":"https:\/\/sekn.org\/en\/investigador\/juan-carlos-bustamante\/","title":{"rendered":"Juan Carlos Bustamante"},"content":{"rendered":"<p data-start=\"0\" data-end=\"458\">Director of the Master\u2019s in Marketing program and a Research Professor in the Department of Marketing and Business Intelligence at EGADE Business School, Tecnol\u00f3gico de Monterrey. Previously, he was a faculty member in graduate programs at ESPAE Graduate School of Management (Ecuador) and Pontificia Universidad Javeriana, Cali (Colombia), as well as an undergraduate professor at Universidad de Los Andes (Venezuela).<\/p>\n<p data-start=\"460\" data-end=\"1186\">His research focuses on consumer experience, particularly on developing models that identify the key touchpoints shaping a purchasing experience throughout the decision-making process. His research interests also include service design, transformative services and their long-term effects on vulnerable populations, and the impact of emerging digital technologies on consumer behavior along the customer journey. His work has been published in the <em data-start=\"908\" data-end=\"1101\">Journal of Services Marketing, Journal of Service Management, Statistical Methodology, International Journal of Entrepreneurial Venturing, Journal of Management and Economics for Iberoamerica<\/em>, among others. He is also the author of case studies and teaching technical notes.<\/p>\n<p data-start=\"1188\" data-end=\"1408\" data-is-last-node=\"\" data-is-only-node=\"\">He has worked as a consultant on various projects, including market research, customer segmentation, brand positioning recommendations, marketing digitalization, and the implementation of digital transformation programs.<\/p>\n","protected":false},"featured_media":5824,"template":"","pais":[161],"tipos-de-investigador":[167],"class_list":["post-6498","investigador","type-investigador","status-publish","has-post-thumbnail","hentry","pais-mexico","tipos-de-investigador-sekn"],"acf":[],"_links":{"self":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/investigador\/6498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/investigador"}],"about":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/types\/investigador"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/media\/5824"}],"wp:attachment":[{"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/media?parent=6498"}],"wp:term":[{"taxonomy":"pais","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/pais?post=6498"},{"taxonomy":"tipos-de-investigador","embeddable":true,"href":"https:\/\/sekn.org\/en\/wp-json\/wp\/v2\/tipos-de-investigador?post=6498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}